Media monitoring is a powerful tool for growing your business: it helps you protect your reputation, understand your customers better, analyze your competition… and more. Get even more tips inside the video, where #ChiaExplains 10 powerful ways media monitoring data helps you grow your business!
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#ChiaExplains what you can do with all that media monitoring data!
00:00:18 Basic ways that most companies use media monitoring
00:00:44 Media monitoring tip 1: Manage your brand
00:01:13 Media monitoring tip 2: Protect your reputation
00:01:34 Media monitoring tip 3: Access customer insights to better understand customers
00:01:53 Media monitoring tip 4: Connect with customers through engagement
00:02:16 Media monitoring tip 5: Provide customer service (when your company isn’t tagged!)
00:02:36 Media monitoring tip 6: Find websites for ad placements for better conversion rates
00:02:56 Media monitoring tip 7: Find influencers to work with
00:03:24 Media monitoring tip 8: Measure ROI for your marketing campaigns
00:03:47 Media monitoring tip 9: Identify mysterious sources of direct traffic to your website
00:04:13 Media monitoring tip 10: Analyze your competition
Creator & host: Chia-Luen Lee
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Hey, it’s Chia from Brand24 and today I want to talk about DATA — specifically, what to do with all that data you get from media monitoring!
A lot of companies use media monitoring tools to monitor mentions of their brand, their products, and their campaigns… among other things. And they find a lot of really valuable information that tells them: WHERE people talk about their brand, WHO talks about them, how people FEEL about their campaigns, as well as how OFTEN their products get mentioned… but they don’t always know what they can do with all that data. So, today, we’re going to talk about 10 powerful ways you can use media monitoring data to grow your business.
The 1st and most common way that companies use media monitoring, is to manage their brands. Brand management is about making sure that there isn’t a HUGE difference between the way that YOU see your company, and the way that the public sees it. It entails monitoring mentions of your brand or your company — which lets you see yourself from the outside, with a fresh perspective, through your customer’s eyes. The data that you get by monitoring your brand tells you a lot about your brand health — and it can also alert you to a potential crisis.
Which brings us to the 2nd reason why companies monitor their brands: to protect their Brand Reputation. The great thing about media monitoring tools like Brand24, is that you can automatically filter your data by advanced sentiment detection. So, if you see a sharp increase in negative mentions for your brand, then you might have a PR crisis on your hands — and the sooner you address it, the better.
The 3rd way businesses use media monitoring is to access customer insights. Data is about more than just numbers, and when you monitor mentions of your brand, you get to see what your customers say about it. This can tell you what they like most about your product — and why! The best part about media monitoring is that, you don’t need to disturb your customers to get feedback.
Personally, I’d say that the most important relationship for any business is the one between its brand and its customers… and the 4th way to use media monitoring shows us the best way to Nurture these relationships: through Engagement! Monitoring your brand helps you identify perfect opportunities to engage with your customers and build stronger relationships with them — just by picking up the conversation!
And the 5th way to use media monitoring ALSO helps you connect with your customers — through customer service. Frustrated customers, or users who need help with your product, won’t always tag you in their angry post about your company. Sometimes, monitoring mentions of your brand is really the only way to see when this happens.
The 6th way to use media monitoring data shows you the best websites to display your ads. Knowing WHERE conversations about your brand take place tells you where your potential customers hang out. Maybe this means Quora or Reddit or a site that’s totally new to you… either way, knowing the SOURCE of your mentions will show you where you need to be advertising for higher conversion rates.
And apart from finding the best websites…
… more TIPS inside the video!