Six Data-Driven Strategies to Boost Your B2B Tech Company’s LinkedIn Presence

In the rapidly evolving digital age, the importance of social media in the business world can’t be overstated. LinkedIn, with its professional focus and diverse user base, has become an invaluable platform for B2B marketing. Particularly for technology companies, it offers a unique space to connect with industry peers, prospective clients and potential hires. Here, we dive into six proven, data-backed strategies that your B2B tech company can implement to effectively harness the power of LinkedIn.

Craft a Stellar Company Profile: Your LinkedIn profile forms the bedrock of your company’s presence on this professional platform. As HubSpot’s research highlights, companies with complete profiles receive up to two times more visitors than those with incomplete profiles¹. It’s crucial to ensure that your profile is well-crafted, comprehensive and encapsulates your brand’s essence while being optimized with industry-relevant keywords.
Provide Value-Adding Content: Posting regular, high-quality content that adds value to your target audience can significantly increase your page’s engagement². Share articles, industry news, thought leadership pieces and company updates that position your brand as an industry leader and provide real value to your followers.
Capitalize on LinkedIn Ads: With their ability to reach 875 million professionals, LinkedIn’s advertising platform is a powerful tool for targeting specific audiences. It offers unique B2B targeting features, including job title, company name and industry. A LinkedIn report noted that LinkedIn’s lead generation forms had a conversion rate up to two to three times higher than other ad platforms ³. Utilizing LinkedIn Ads can boost your marketing efforts, driving more qualified leads and bolstering your overall brand presence.
Establish a LinkedIn Group: Creating a LinkedIn Group focused on topics relevant to your industry can position your brand as a thought leader. A LinkedIn survey found that users are 50% more likely to buy from a company they engage with on LinkedIn ⁴, By fostering a community, you can facilitate meaningful interactions, gather valuable insights and build stronger relationships with your target audience.
Harness Employee Advocacy: Employees can be your biggest advocates. When they share your content, they extend your reach to their professional networks. According to LinkedIn, employees’ networks are collectively 10x larger than the average company following ⁵. By implementing a structured employee advocacy program, you can organically expand your brand’s reach.
Prioritize Engagement: LinkedIn isn’t just for promoting your brand; it’s a platform for dialogue and collaboration. Authentic, two-way communication helps to foster relationships with your audience and create a community around your brand.

Leveraging these proven strategies can bolster your B2B tech company’s visibility and engagement on LinkedIn. As with all marketing strategies, continual evaluation and adaptation of your approach will lead to sustained success.